My professional journey began in an advertising agency, followed by roles in the well-known fashion industry, where I focused on digital projects for luxury brands, as well as in membership clubs and the property and financial sectors. Throughout my career, I have prioritized business creativity and user analysis to develop tailored solutions that meet the needs of diverse stakeholders. In my roles as a UX/UI manager, creative and art director, and project manager, I have honed my skills in problem-solving and delivering impactful solutions, ensuring that each project aligns with both user expectations and business objectives.